Construction Marketing Team

Adam Higgins

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ADAM HIGGINS Adam Higgins has been promoted to Digital Marketing Manager, Construction at Autodesk. Adam plans a key leadership role on the ACS Growth Marketing and Demand Generation team, bringing a creative force paired with analytical thinking to his always-on marketing approach. Adam joined the then-fledgling Construction Team in 2015, helping to launch our 1st Next Gen Product: BIM 360 Docs. Since then Adam has been a pioneer of digital marketing at Autodesk, bringing new technology, innovation and a data-driven approach to everything he does. His focus on elevating Autodesk marketing through SEO best-practices, growth hacking techniques, content-first campaign development, and a human-to-human marketing style has helped propel BIM 360 and the ACS marketing efforts to award-winning levels. In this last year, you may have encountered one of his more visible projects, including the Connect & Construct blog, the Uberflip-driven Construction Resource Center, a 2018 Marketers That Matter award nomination, or one of his "Top 20 Tech" LinkedIn ad campaigns. Most recently, he kicked off a Content & Campaigns Roadmap Series to increase transparency and communication across teams, helped to build our Construction ABM strategy and tech stack, and is driving adoption of Soapbox to better produce helpful video (as can be seen in one of his Digital Marketing Training (DMT) Courses). In his spare time, Adam enjoys time with his family on Cape Cod, lounging on the beach (when not covered in snow) and hiking some of the oldest (and most scenic) trails in America. This summer season though, will need to be extra relaxing, as Adam & his wife are expecting their 3rd boy at the end of it…which makes this a double congratulations! Digital Marketing Manager Connect with ADAM!

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